Michael Alan — Founder & Digital Strategist
Built for Law Firms
Lawless Clicks exists because most marketing agencies treat law firms like every other local business. They are not. Attorney advertising rules, bar compliance requirements, high-intent keyword economics, and the difference between a ranked page and a signed retainer demand specialized knowledge. Michael built Lawless Clicks on that foundation — every service is engineered specifically for the legal industry.
- Local SEO — Google Map Pack dominance, citation building, GBP optimization, and review generation systems that put firms in front of clients searching right now
- Organic SEO — Hub-and-spoke content architecture, topical authority strategies, and technical SEO that compounds over time
- Google Ads Management — High-intent PPC campaigns with granular bid strategies, negative keyword sculpting, and conversion tracking tied to signed cases
- AI & GEO Optimization — Positioning law firms to appear in AI-generated search results, ChatGPT recommendations, and Perplexity citations
- LLM Optimization — Structuring content so large language models cite your firm as an authority when users ask legal questions
- Web Design — Conversion-focused websites that pass Core Web Vitals, load under 2 seconds, and turn visitors into consultations
- Cold Email Outreach — Compliant prospecting systems for firms looking to build referral networks and B2B legal relationships
- AI Consulting — Helping attorneys integrate AI tools into their practice — from intake automation to document review workflows
Local SEO
Map Pack rankings, citation consistency, and review velocity systems across 15+ Texas cities
Organic SEO
Hub-and-spoke architecture, striking-distance optimization, and featured snippets
Google Ads
High-intent PPC with LSA integration and cost-per-case tracking
AI Optimization
GEO strategies for ChatGPT, Perplexity, Gemini, and AI Overviews
Web Design
Fast, mobile-first sites built to convert visitors into signed retainers
Cold Email
Compliant B2B outreach systems for referral network building
Enterprise & Industry Experience
Before founding Lawless Clicks, Michael spent years sharpening his marketing skills across some of the most demanding industries in the country. That breadth is what separates Lawless Clicks from agencies that have only ever marketed one type of business.
GE Medical Systems
Marketing support for one of the world’s largest healthcare technology companies. Deep exposure to enterprise-level campaign planning, medical device positioning, and the compliance-heavy regulatory environment that governs healthcare marketing.
Marriott Hotels
Worked within Marriott’s marketing ecosystem — hospitality brand standards, multi-location marketing coordination, and revenue management discipline. These multi-property management skills directly inform how Lawless Clicks manages SEO across multiple law firm locations.
E-Commerce Startup
Founded and operated an e-commerce business from the ground up — product sourcing, custom developed enterprise e-commerce solution, paid acquisition funnels, email marketing automation, and conversion rate optimization. The operator’s perspective most agency marketers lack.
Dental & Orthodontic SEO (6 Years)
Six years of specialized SEO and Google Ads for dental practices and orthodontic offices. Built local SEO systems for multi-location dental groups, managed six-figure annual ad budgets, and developed patient acquisition funnels at predictable cost-per-acquisition targets.
Home Services: HVAC, Plumbing, Electrical & Roofing
Extensive marketing experience across the full home services spectrum. These industries demand immediate lead response, hyper-local targeting, and seasonal campaign adjustments — skills that translate directly to the urgency-driven nature of legal marketing.
SaaS Marketing
Built demand generation and content marketing pipelines for software-as-a-service companies — product-led growth strategies, trial-to-paid conversion optimization, and B2B content funnels. The SaaS discipline of tracking every touchpoint is embedded in how Lawless Clicks measures ROI.
Automotive Marketing
Digital marketing strategies for automotive businesses including dealerships and aftermarket service providers. Managed inventory-based ad campaigns, geo-targeted PPC, and reputation management systems in an industry where online reviews make or break a business.
Industrial & Manufacturing
Created B2B marketing programs for industrial and manufacturing companies — long sales cycles, technical buyer personas, and niche keyword strategies. This experience sharpened the ability to market complex, high-value services to sophisticated buyers.
AI & Google Ads Expertise
The legal marketing landscape shifted permanently when AI-powered search entered the mainstream. Michael recognized this inflection point early and built Lawless Clicks’ AI optimization practice before most agencies acknowledged that ChatGPT and Perplexity were reshaping how people find attorneys.
AI & LLM Optimization
- Generative Engine Optimization (GEO) for law firm visibility in AI search results
- Entity-based content architecture that trains language models to recognize and cite your firm
- ProfilePage and structured data strategies that feed AI knowledge graphs
- Real-time monitoring of how ChatGPT, Perplexity, Gemini, and Grok recommend attorneys
- AI workflow consulting for law firm operations — intake automation, document review, case research
Google Ads Management
- Over $450 million in managed ad spend across legal, dental, home services, SaaS, automotive, and industrial verticals
- Local Services Ads (LSA) setup, optimization, and dispute resolution
- Search, display, and Performance Max campaign architecture for multi-practice firms
- Conversion tracking tied to actual signed cases, not just form fills
- Negative keyword libraries built from years of legal PPC data
Free Tools Built by Michael
Every tool below was designed, built, and deployed by Michael to solve real problems law firms face daily:
- Law Firm Schema Generator — Structured data markup in clicks, not code
- Bar Ad Compliance Checker — Screen your ads against state bar rules before publishing
- Content Strategy Generator — Keyword clusters, blog topics, and 12-week calendars
- Law Firm SEO Audit — On-page, technical, local, and keyword visibility scoring
- Solo Lawyer CRM — Full client management system for solo and small-firm attorneys
Ready to Grow Your Law Firm?
Michael works directly with every Lawless Clicks client. No account managers, no handoffs, no junior staff learning on your dime. Over three decades of cross-industry marketing experience applied to your firm from day one.