Landing Page Optimization for Legal PPC: Converting Clicks Into Consultations
Every click on your law firm’s Google Ads campaign represents a potential client who has actively searched for legal help and chosen your ad from...
Negative Keywords for Law Firm PPC: The Budget Leak Most Attorneys Miss
If you’re running Google Ads for your law firm and haven’t reviewed your search terms report in the last 30 days, you’re almost certainly paying...
Google Ads Quality Score for Lawyers: Why You Are Paying More Than You Should
Most law firms running Google Ads are overpaying for every click they receive—often by 30 to 50 percent or more. The culprit is a metric...