Negative Keywords for Law Firm PPC: The Budget Leak Most Attorneys Miss
If you’re running Google Ads for your law firm and haven’t reviewed your search terms report in the last 30 days, you’re almost certainly paying...
Technical SEO for Attorney Websites: The Foundation Most Firms Ignore
Most law firms focus their SEO efforts on content and backlinks while ignoring the technical infrastructure that determines whether Google can efficiently crawl, index, and...
Cold Email Outreach for Law Firms: Building a Compliant B2B Pipeline
Cold email remains one of the most misunderstood and underutilized channels in legal marketing. Most attorneys dismiss it entirely—associating it with spam—while a small number...
AI Workflow Automation for Law Firms: Practical Applications Beyond the Hype
The legal industry is awash in AI hype. Every vendor promises revolutionary transformation, and every conference keynote declares that firms not adopting AI will be...
How Large Language Models Choose Which Law Firms to Recommend
When a prospective client asks ChatGPT, Claude, or Gemini to recommend a personal injury attorney in their city, the AI doesn’t randomly select firms from...
Law Firm Website Speed Optimization: Why Load Time Is Costing You Clients
Every second your law firm’s website takes to load costs you potential clients. Research consistently shows that 53 percent of mobile users abandon a site...
Google Ads Quality Score for Lawyers: Why You Are Paying More Than You Should
Most law firms running Google Ads are overpaying for every click they receive—often by 30 to 50 percent or more. The culprit is a metric...
Content Clusters for Law Firms: Building Topical Authority That Google Rewards
The days of ranking a law firm website by publishing isolated blog posts targeting individual keywords are over. Google’s algorithm has evolved to evaluate topical...
Optimizing Your Law Firm for ChatGPT, Gemini, and Perplexity: A GEO Playbook
A growing number of potential legal clients are bypassing Google entirely. They’re asking ChatGPT which type of lawyer they need, querying Perplexity about the best...
How AI Overviews Are Reshaping Legal Search: What Your Firm Needs to Know
Google’s AI Overviews have fundamentally changed what happens when someone searches for legal services. Where users once saw ten blue links and a local map...